Houghton Mifflin Harcourt
Branding | Print | Event Design | Storyboarding
Houghton Mifflin Harcourt is a publisher for textbooks, instructional technology materials, assessments, reference works, and fiction and non-fiction for both young readers
and adults.
Drawn to the importance of educational products, I've had the pleasure of working in the marketing agency creating print and digital design that strengthens the brands for many products, such as, Math in Focus, Math Expressions, Into Learning, and Carmen Sandiego. To promote our products, I have worked with a team to build experience focused displays at conferences around the country.
Along with these helpful tools for teachers, HMH brings inspiring educational thought leaders into the spotlight, for which the agency creates captivating campaigns that include emails,
video intros for webinars, social media assets, and
promotional materials.
Conference Displays
HMH National Kickoff Meeting
HMH ISTE Into Learning Launch
Inspired by the new Into Learning products, I designed the pattern that aligns the inside of the arches.
These patterns integrate all three products Math, Reading, and Literature.
Carmen Sandiego
When Netflix launched the first animated series for Carmen Sandiego in 2019 in collaboration with HMH, I helped produce multiple projects to advertise campaigns that spoke to classrooms and teachers.
Below are examples of print material utilized at conferences, along with a fun campaign where I got to design materials that students could enjoy as they completed Carmen Sandiego's latest adventure. This included a map that was paired with an activity packet, Carmen Sandiego pencils, pencil pouches and more!
Math in Focus ® Marketing Rebrand
With the revision of Math in Focus® covers, all marketing collateral had to be rebranded. I was thrilled to create a world where art meets math and offers a more approachable perspective to the subject. Along with creating this style, I designed the branding guide for future works.
Inspiration for the bars, come from bar models, which are most often used to solve number problems with the four operations – addition, subtraction, multiplication and division.
Print Booklet
Spreads
Packaging Design - This sample box houses MIF textbooks in means of presenting products to schools and investors.
Updating visual elements to the Math in Focus® site on Houghton Mifflin Harcourt
Storyboard and content creation
Sizzel Reel for Lead the Way to Literacy
Lead the Way to Literacy is an umbrella for all of the literacy programs HMH offers. To further push the importance and relevance in the field, webinars and live talks are open for teachers to watch. This is sizzle reel to the 2018 Spring series.
Find video final below:
Bill Daggett Opening
Some screenshots of a storyboard created for sizzle reel opening an introduction for educational leader Bill Daggett.
Find video final below:
https://www.hmhco.com/blog/preparing-students-for-non-existent-jobs